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Sitewide sale!

Shop All Inventory!

The Gold & Diamond Room in Rochester, NY

The Gold & Diamond Room is a locally owned and operated shop with a vast collection of gold and diamond jewelry. Our selections don’t stop there, we also have fine Rolex watches and Sterling Silver jewelry too! We are sure to make you stand out with our custom jewelry section. Check out our Biggie pendant! From an Iced-out baller style, to a classic look, we have it all. We take pride in knowing you are satisfied with your choice, and will ensure top notch service.

We aren’t just any other jewelry store in Rochester, NY. Franco chains, Rope Chains and Cuban Links. Pick your size! If we don’t have it, we can create a custom chain just for you. Our Gold pendants range from custom “Biggie”, to the beautiful “Last Supper” and everything in between. Looking for something special? We have beautiful heart shaped rings with a custom initial inside. Maybe match your new pendant to a ring or pair of earrings. We have endless options available just for you! You won’t be disappointed when you shop at The Gold & Diamond Room!

Hot Item!

10kt Black Lives Matter 2-Finger Ring With CZ Stones and Onyx Accents

Black Lives Matter
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Rolex Watches

In the world of watches, Rolex is the name that stands out in fashion. Having a Rolex watch can mean only one thing, you are a baller! Rolex was created in 1908 and has always donned the 5-spiked crown. Did you know that in 1927, a Rolex watch was on someone who swam the English Channel? Did you also know that Jacques Piccard had one attached to his under-water vessel when he went into the Mariana Trench? Browse our collection of Rolex watches only at The Gold and Diamond Room!

Gold Chains & Pendants

Having a gold chain makes you stand out in the world of hip-hop. It will shine bright in a crowd and get some attention. You see them on all the top rappers and high-profile athletes. They show off wealth and symbolize hard work. Do you know who the first rapper was to wear the Jesus Piece? Notorious B.I.G. He is so influential in the world of rap and hip-hop we have a custom “Biggie” pendant you can only get at The Gold and Diamond Room!


Diamonds are a girl’s best friend right? Not anymore! Diamonds are for everyone, and we can prove it! We have diamond bracelets, pendants, rings and earrings! Something for everyone always available here! Did you know that the first diamonds came from India? Or that the first written description of a diamond dates as far back as 320-296 BCE? Diamonds today are just as gorgeous as back then, check out our collection only available at The Gold and Diamond Room!

Special Financing, No Credit Needed!

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We specialize in custom jewelry!

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